Continue To Deliver

Dear Readers,

A couple of months ago I posted a piece about "Executing the Basics, Flawlessly" and I must say that at no other point in time is this truer than today.

Regardless of your occupation or business, project or venture, there remains a constant need to perform as though today was your last.

In business, as in life, you never know what is going to happen. Today customers could be lining up at your door, tomorrow they can be down the block. Today you gain a new client, tomorrow a client could tell you they no longer need your services. Today you could bring new investors on board, tomorrow they can cancel the check. There are no guarantees.

However, in business as in life, you must continue to deliver.

By deliver, I simply mean that you must constantly exceed expectations. I've spoken before about going that extra step, making that extra call, and doing the necessary follow-up. Those are all givens.

It is imperative to continue to deliver. There is nothing more impressive than when a customer or client walks away 110% satisfied.

It doesn't matter if you are in school, working a 9-5, or launching a start-up, you must continue to deliver. Whether you have 1 or 1000 employees, you and them must continue to deliver, day in, day out, and on the weekends.

Yesterday I picked up my niece from school and she was soooo eager to show me her report card. Public school's in the Bronx use a number grading system; she got all 4s, the highest you can get. After much praise, I made sure she got started on her homework. And, as I told her, "They're going to have to add 5s next marking period."

Whatever space life might find you, there is always room for improvement.

Each day, God willing, is another opportunity for you to deliver.

Best,

-whatdabusinessis.com